The "Influencer" Credibility Gap
When you reach out for press trips or affiliate partnerships, the first thing a brand manager does is "Google" you. If your Instagram handle is @GlobeTrotter but your website is MyTravelDiary.com, it creates a credibility gap. Professional travel creators own their "Namespace" across every platform.
The 3-Point Travel Brand Check:
- Visual Consistency: Do your handles match exactly on Instagram, TikTok, and YouTube? Consistent tagging is the only way to build a recognizable brand in a crowded market.
- The "Niche-Down" Test: Does your name limit you? "EuropeOnABudget" is great until you want to cover luxury travel in Bali. Choose a name that allows your brand to travel with you.
- Platform Reservation: Even if you aren't on X (Twitter) or LinkedIn yet, is your brand name reserved there? Don't let a "squatter" take your identity while you're offline on a flight.