The "Service Specialist" Advantage
General cleaners are a dime a dozen. Solar specialists command 3x the hourly rate. However, if your brand identity looks like a generic "handyman" setup—with mismatched social handles and a messy domain—you’ll struggle to land commercial or high-end residential contracts. Professionalism starts with your name.
The 3-Point Solar Brand Check:
- Niche Clarity: Does your name instantly communicate that you are a *Solar* specialist? Don't let your brand get lost in general window cleaning searches.
- Local Verification: In a local service business, your domain name and your Google Business Profile name must be a perfect match. This is the secret to winning the "Map Pack" on search results.
- Brand Longevity: Are you using "2026" or "New" in your name? Avoid time-stamping your brand so you don't look outdated by next year.