Why Your Name is Your Business
In the parenting niche, followers connect with you. If your blog name is "MamaJoy" but your Pinterest is @JoyParenting123, you are creating friction that kills your growth.
The 3-Point Brand Check:
- The "Search" Test: Can someone find you on IG just by typing your blog name?
- Handle Protection: Is your brand name being "squatted" on by inactive accounts?
- Domain Longevity: Is your .com easy to spell for a tired parent?