The "Buy Button" Friction
Digital product buyers are often one click away from a distraction. If they see your product on Pinterest but find a different creator with a similar name on X (Twitter), you’ve just gifted your lead to a competitor. Consistency isn't just about design; it's about path-to-purchase.
The 3-Point Digital Brand Check:
- Cross-Platform Continuity: Does your product name match your @handle on the platforms where your customers hang out? Discord, X, and Instagram are the "Big Three" for digital sales.
- The "Search-to-Sale" Path: If a customer types your product name into Google, do YOU own the first three results, or are you buried under generic terms?
- Namespace Defense: Are you using a unique enough name that you can own the .com? "AI Guide" is a commodity; "The AI Workflow Architect" is a brand.