The "Neighborhood Authority" Factor
When a homeowner searches for a cleaner, they look for clues that you are a legitimate business rather than a side-hustle. A mismatched Instagram handle or a confusing domain name can make a potential client hesitate before booking.
The 3-Point Cleaning Brand Check:
- Local Search Optimization: Does your name include your city or service type? This helps you show up on Google Maps and localized Pinterest searches.
- Review Consistency: If your Google Business Profile says "Sparkle Pro" but your website is "Sparkle-Clean-123.com," you are losing trust. Ensure your name is identical everywhere.
- The "Van" Test: Is your brand name easy to read at a glance? If it’s too long or has too many dashes, it won't work on a car magnet or a yard sign.